Frequently Asked Questions
Have a question? This page has our most frequently asked questions. Read on to find an answer!
Hiring A Specialist
What matters to people looking at a photograph isn’t something as simple as just being able to clearly discern the subject matter. If the old saw of “a thousand words” is what you’re getting out of each image, shouldn’t those words convey a deeper connection with the space than merely: a large house with a spacious drive and nice landscaping? Shouldn’t your restaurant be more than: a brown door with a street number on it and a hanging sign with part of a business name visible?
Getting the right specialist for your shoot is the first step towards highlighting your subject matter appropriately. Shooting a Colonial entry, a Tudor roof, or Art Deco barstools isn’t about just making sure the element is in frame before clicking the shutter. Composition matters. Light and shadow matter.
There are very few photographers operating in the NW Florida area with the specialist knowledge required to deliver the kind of top-quality artistic photography required to bring out the finest details of interior design or architectural features. We've developed refined techniques using years of experience and a relentless pursuit of cutting edge gear, processes, and technology.
Every image we create begins before we're even on site and isn’t finished until long after we’ve returned to the studio for post-production. The length of our process is probably the thing which surprises many of our clients the most, but for us it’s tied into our life as a professional visual artists.
While working out the details of the job we begin working on a plan for the shoot. We work with you to identify the critical features of the subject at hand and come prepared to ensure that the raw images we capture are in line with your needs.
At the shoot itself we involve you as we scout the scene—this ensures that you know what you’re getting. We like to discuss specific images we plan to set up and capture, as well as find and identify the details you most want to see captured. We spend time making sure that we have the right natural and artificial lighting set up. This is critical as the balance of light and shadow framing your interior and architectural elements such as texture, color and detail is something which is incredibly difficult to properly emulate in post.
In-studio work after the shoot includes retouching and the compositing methods we’ve developed working as specialists. You don’t get an image that just happens to be the best one we shot of a scene. Instead, you get one which has been created from perhaps four, seven, or even something amazing like twenty different images. Each individual image’s best pieces placed into a single, glorious composite which captures what your interior or exterior is like to behold in person.